WHY MASTERCRAFT
LEGACY. POWER. PRECISION. PROGRESSION
MasterCraft is the most awarded ski, wake and surf
boat manufacturer in the world.
But we are more than awards and accolades -
our passion year after year is to continue to provide customers
with the best experience.
The Legacy
Since 1968, MasterCraft has hand-built its legacy as a pioneer of performance, comfort, quality, and innovation. Over the last 55 years, we have grown to become the most award-winning towboat manufacturer in the world. But more than awards and accolades, our passion year after year has been driven by our desire to provide customers with the best experience on the water. It's no wonder MasterCraft is the best-selling towboat brand in the world. With the most extensive lineup in the industry, every boat built is a reflection of MasterCraft's legacy, power, precision, and progression.
SINCE THE BEGINNING
For 55 years, MasterCraft has hand-built its legacy as a pioneer of performance, innovation, comfort, and quality through unwavering dedication to premium craftsmanship and unforgettable on-water experiences. With 16 models spanning across the industry’s most extensive lineup, MasterCraft has the perfect fit for every family.
WHERE WE STARTED
MasterCraft was founded in 1968 when it built its first ski boat in a two-stall horse barn on a farm in Maryville, Tennessee. Disappointed by the large wakes and pull of other ski boats, MasterCraft builders designed a hull for the smallest wake in the industry; smooth and low at slalom and jump speeds, well-defined at trick speeds.
In its first year, MasterCraft only built 12 boats. However, the boat design was so revolutionary that they soon got order after order, rising quickly as the best ski boat on the market.
INNOVATION NEVER STOPS
When wakesurfing took the industry by storm, we were the very first brand with surf technology onboard. Throughout the past decade, we’ve continued to evolve our surf technology to create the most clean, consistent and customizable waves for every type of rider.
Thanks to more than 50 years of research and development, MasterCraft boats not only feature a superior build quality for greater behind-the-boat performance and a smoother ride, but the lineup also offers the most options and versatility in the industry. Innovations like stern thrusters, DockStar, Switchback Ballast, Hydro-Lock, transom lounge seats and CoolFeel vinyl are sure to improve your experience on the water.
The mark of great boat design and construction is when comfort and reliability are turnkey. This translates to less focus on function and more focus on fun. So whether it’s saving time, amplifying performance, or avoiding hassles, our industry-leading innovations deliver more smiles and less worries.
Today, MasterCraft expertly designs and builds thousands of surf, wakeboard and tournament ski boats each year from our world-class headquarters in Vonore, Tennessee.
